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Email Marketing 101 for Entrepreneurs

November 27th, 2009 by admin No CommentsNo Comments

As a consultant to young entrepreneurs and small businesses owners of all levels, I would like to share a couple of critical e-marketing tips with you.  Entrepreneurs and small businesses make simple but costly mistakes when engaging in email marketing.  the following list should help you increase your email and marketing effectiveness.

  1. Client and prospect information is one of the most valuable commodities a business can possess, therefore, when sending email correspondence or promotions to a large list, Send your email in such a way that the only email visible is yours
  2. Your email message should be well crafted, timely and straight to the point
  3. Your subject should be clear and to the point giving your reader an understanding of what you are communicating
  4.  Address the email to yourself and use your BCC or Blind Carbon Copy function for the email addresses of your clients/prospects
  5. Preserve the value of your list by not publicly sharing the names and email addresses of your clients or prospects
  6. Respect the privacy of your contacts by protecting their names and or email addresses
  7. Consider using an email service such as icontact or constant contact for your list management and email marketing
  8. If including links, test your links before sending your email 
  9. Create an email address for your company, that includes your company URL example:bob@abccompany.com instead of bobsabccompany@aol.com
  10. Give your subscribers an opportunity to discontinue receiving messages from you by posting a message at the bottom of your email stating- “If you no longer wish to receive messages from Company name, please reply to this message with the words Unsubscribe in the subject field,  OR
  11. Use a professional email service such as constant contact or icontact which has this feature built in

I hope you found this information helpful, it is one of the most common mistakes small businesses and entrepreneurs make when first getting started or implementing an email marketing campaign.

Will Corrente – “Helping People Get Where They Want To Go”

Entrepreneur, Consultant, Speaker and, Author

CEO Corrente Consulting International Inc and Operation Entrepreneur – Specializing in small business consulting, entrepreneur coaching, and entrepreneur development. 

Download your free special report at http://www.operationentrepreneur.com/7secrets/

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