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Will Corrente Operation Entrepreneur » entrepreneur assistance
http://www.operationentrepreneur.com/blog
Entrepreneur Coaching, Entrepreneur Development & Personal Development BlogMon, 15 Feb 2010 09:40:28 +0000http://wordpress.org/?v=2.9.2enhourly1Top 10 Secrets for Small Business Success
http://www.operationentrepreneur.com/blog/2010/01/24/top-10-secrets-for-small-business-success/
http://www.operationentrepreneur.com/blog/2010/01/24/top-10-secrets-for-small-business-success/#commentsMon, 25 Jan 2010 03:01:53 +0000adminhttp://www.operationentrepreneur.com/blog/?p=582Just wanted to share some great insights from the CEO of SCORE
- Service Corps of Retired Executives- sponsored by the SBA
A great article from the CEO of SCORE- Service Corps of Retired Executives- sponsored by the SBA
SCORE Offers Top 10 Secrets for Small Business Success in 2010
WASHINGTON, Jan. 12 /PRNewswire-USNewswire/ –Make 2010 a small business year for growth and profits with success secrets from SCORE. The experts at SCORE are dedicated to supporting America’s engine for economic growth — small business. SCORE provides mentoring, coaching, training and resources. Every day, SCORE mentors are helping small businesses succeed. Learn more at www.score.org.
SCORE CEO Ken Yancey says, “When it comes to getting ahead in business, it’s all about making the rights moves at the right times. At SCORE, we share secrets for success, based on having helped more than 8.5 million entrepreneurs. This year, we’ve come up with our top 10 list to make 2010 a profitable year for America’s small businesses.”
SCORE’s Top 10 Secrets for Small Business Success in 2010
Grow your customer base. Understand your customer demographics and why they buy your products and services. Win clients over with new and diversified products. Offer multiple price points and create packages or customizable plans, which give your customers greater freedom and flexibility.
Expand low budget marketing. Promote your business for free on Twitter, and set up a Facebook fan page. Start a blog and comment on other blogs. Take this opportunity to communicate with customers about your business. Go viral.
Surround yourself with experts. Get feedback from advisors you trust. Entrepreneurs count on SCORE for free and confidential business mentoring. Use a mentor to test ideas, map a sales plan and focus on success. Ask SCORE for advice and meet with a SCORE mentor.
Add ecommerce through a web site. Your business needs a web site to stay competitive. Secure all variations on your company’s domain name. Use online forms to encourage interaction. Add a shopping cart to sell your products, not just promote the brand.
Free up time to sharpen your focus. Organize for success. Set a time each week to handle routine tasks. Use a PDA to keep track of phone numbers, dates, appointments and meetings. Take short breaks to refresh and recharge.
Create experience events to draw in customers. Host special events like demonstrations, trunk shows and classes. Offer rebate programs to encourage repeat purchases. Rearrange merchandise to make it appear fresh and provide a fresh customer experience.
Network to build buzz and referrals. Join groups that represent your clients. If you don’t have the money to join an association, offer to donate your services. Take advantage of social gatherings, committee appointments, membership meetings and networking events. Each meeting is an opportunity for referrals.
Track your cash flow. The one thing all businesses need is cash. Ensure that you collect receivables within 30 days. Monitor invoices. Pay early when you get a discount. Always keep an eye on your cash. Prepare cash flow reports so you understand your cash needs.
Plan for financing success. Even if you’re in business, you should have a business plan ready to submit to potential lenders. Know how additional funding will help you grow your business, and demonstrate your ability to re-pay the loan.
Consider an LLC. As a sole proprietor, you are personally liable for the debts and liabilities of your business. A corporation or limited liability corporation (LLC) protects your personal assets and property. You can register your business as a separate legal entity.
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SCORE has 364 offices nationwide with experts who offer free and confidential advice to small business owners. SCORE mentors have experience in finance, accounting, management, marketing, sales prospecting, strategic planning and more.
Since 1964, SCORE has helped more than 8.5 million aspiring entrepreneurs and small business owners through mentoring and workshops. More than 12,400 volunteer business counselors in 364 chapters serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses.
For more information about starting or operating a small business, call               1-800/634-0245        1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE on the Web at www.score.org and www.score.org/women.
]]>http://www.operationentrepreneur.com/blog/2010/01/24/top-10-secrets-for-small-business-success/feed/0Entreprneneur Advice- Video Optimziation
http://www.operationentrepreneur.com/blog/2009/12/20/entreprneneur-advice-video-optimziation/
http://www.operationentrepreneur.com/blog/2009/12/20/entreprneneur-advice-video-optimziation/#commentsSun, 20 Dec 2009 23:30:34 +0000adminhttp://www.operationentrepreneur.com/blog/?p=305Small Business Consulting  and Entrepreneur Development resource of the week by Will Corrente and Operation Entrepreneur
Smart and savy entrepreneurs know that learning how to leverage the web and its expansive marketing capabilities holds the key not only to a company’s exposure online but driving off line traffic as well. In the early days of the web written content was king, then came pictures, then audio and video.  Now social media has changed the way entrepreneurs need to position themselves and reach their target audience online. This article offers advice on maximizing 2 of the web’s greatest players in assisting you in driving traffic and building organic strength. Facebook and Google!
If you’re creating videos, hosting them on your website, and aim to optimize those videos for competitive search engine placement you’ll want to pay attention to this one.
Google today announced support for Facebook Share and Yahoo! SearchMonkey RDFa for videos.
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http://www.operationentrepreneur.com/blog/2009/12/20/entreprneneur-advice-video-optimziation/feed/0technorati claim
http://www.operationentrepreneur.com/blog/2009/12/04/technorati-claim/
http://www.operationentrepreneur.com/blog/2009/12/04/technorati-claim/#commentsFri, 04 Dec 2009 23:50:37 +0000adminhttp://www.operationentrepreneur.com/blog/?p=549http://www.operationentrepreneur.com/blog/2009/12/04/technorati-claim/feed/0Will Corrente & West Palm Beach Library Foundation to Sponsor Free Seminar Series
http://www.operationentrepreneur.com/blog/2009/12/03/west-palm-beach-library-foundation-to-sponsor-free-seminar-series/
http://www.operationentrepreneur.com/blog/2009/12/03/west-palm-beach-library-foundation-to-sponsor-free-seminar-series/#commentsThu, 03 Dec 2009 20:30:57 +0000adminhttp://www.operationentrepreneur.com/blog/?p=553The West Palm Beach Library Foundation is proud to present a series of seminars entitled “Live A Power FULL  Life” featuring local entrepreneur and West Palm Beach resident, Will Corrente.Â
Will Corrente is a life long entrepreneur. Over the past 20 years, Will has owned and operated several businesses in the business to business and business to consumer market segments. While still in college, Will started his first 2 businesses: the first a lawn care and landscaping maintenance company, and the second, a residential and commercial cleaning service.  read the entire story at
]]>http://www.operationentrepreneur.com/blog/2009/12/03/west-palm-beach-library-foundation-to-sponsor-free-seminar-series/feed/0Email Marketing 101 for Entrepreneurs
http://www.operationentrepreneur.com/blog/2009/11/27/email-marketing-101-for-entrepreneurs/
http://www.operationentrepreneur.com/blog/2009/11/27/email-marketing-101-for-entrepreneurs/#commentsSat, 28 Nov 2009 02:17:44 +0000adminhttp://www.operationentrepreneur.com/blog/?p=364As a consultant to young entrepreneurs and small businesses owners of all levels, I would like to share a couple of critical e-marketing tips with you.  Entrepreneurs and small businesses make simple but costly mistakes when engaging in email marketing. the following list should help you increase your email and marketing effectiveness.
Client and prospect information is one of the most valuable commodities a business can possess, therefore, when sending email correspondence or promotions to a large list, Send your email in such a way that the only email visible is yours
Your email message should be well crafted, timely and straight to the point
Your subject should be clear and to the point giving your reader an understanding of what you are communicating
 Address the email to yourself and use your BCC or Blind Carbon Copy function for the email addresses of your clients/prospects
Preserve the value of your list by not publicly sharing the names and email addresses of your clients or prospects
Respect the privacy of your contacts by protecting their names and or email addresses
Consider using an email service such as icontact or constant contact for your list management and email marketing
If including links, test your links before sending your emailÂ
Create an email address for your company, that includes your company URL example:bob@abccompany.com instead of bobsabccompany@aol.com
Give your subscribers an opportunity to discontinue receiving messages from you by posting a message at the bottom of your email stating- “If you no longer wish to receive messages from Company name, please reply to this message with the words Unsubscribe in the subject field, OR
Use a professional email service such as constant contact or icontact which has this feature built in
I hope you found this information helpful, it is one of the most common mistakes small businesses and entrepreneurs make when first getting started or implementing an email marketing campaign.
Will Corrente – “Helping People Get Where They Want To Go”
Entrepreneur, Consultant, Speaker and, Author
CEO Corrente Consulting International Inc and Operation Entrepreneur – Specializing in small business consulting, entrepreneur coaching, and entrepreneur development.Â
]]>http://www.operationentrepreneur.com/blog/2009/11/27/email-marketing-101-for-entrepreneurs/feed/0Small Business Consulting 101- Responding to Flaming Emails
http://www.operationentrepreneur.com/blog/2009/11/19/small-business-consulting-101-responding-to-flaming-emails/
http://www.operationentrepreneur.com/blog/2009/11/19/small-business-consulting-101-responding-to-flaming-emails/#commentsThu, 19 Nov 2009 15:09:38 +0000adminhttp://www.operationentrepreneur.com/blog/?p=366Â
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This blog post is courtesy of my friend and colleague Pam Cournoyer.
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Email ettiquette is a hot topic in my small business consulting and entrepreneur development practice and I appreciate Pamela lending her advice and counsel on this important topic.
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If you ever received email that insulted you, caused a sinking feeling in your gut, or a horrible sense of personal violation, then you have been the victim of a flaming email.Undeserved, unwarranted and hurtful words can put a real damper on your day. The longer you are in business and the more customers you serve, the more likely it is this will occur.
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I’ve included four real-life examples of business emails and posts’, and followed them with suggestions of HOW to respond to similar inflammatory attacks. Our goal here is to maintain your brand, your professionalism and your reputation. At the end of this article there are points to keep in mind if you are tempted to initiate or reply with a flaming email.
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#1 Lawsuit Threat.“I realize that I am public enemy number one, since I chose not to expose you or me to the inevitable lawsuit that would come because you decided to _____ in the first place.”
This is meant to stir you up. Writing a defense will not help – no matter how good the reason. Disregard the “public enemy #1,” it is added for effect, disregard the “inevitable law suit,” it’s a mute point. Disregard the accusation of “because you decided to.” Now, how much actual content is left? There is no response to this statement.
If you must respond to a flaming email, look at the UNDERLYING issues – these are only symptoms of something much deeper that may or may not have anything to do with you. Once you decipher what the cause of the accusation is, professionally deal with those facts and let the rest go.
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#2 All I Get Is Silence.“To date…. I have not received any word from _____ about _______. All I need is a definitive answer. All I get is silence. She won’t take my calls. She won’t answer my e-mails and neither will you.”
Do not get pulled into the drama. A timely and professional response to the original concern is the UNDERLYING problem (stated in the first sentence). Apologize for the slight in customer service and give the customer what they need.
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#3 Age and Grammar Discrimination. “I have been reading your reports, paticularly in South East Asia and I have to say they are incredibly poor. You are from an English speaking country (the U.S.A) presumably you are in your early twenties, so why is your English at the level of a mentally challenged five year old child. I cannot understand any of your ideas. If you want to set up a website with informative material please make sure you can actually write at all.”
This blog post response shows a serious lack of professionalism, maturity and proper grammar. Quite often people who write flaming emails are coming from their survival brain where logic and clear thought are not present. Disregard it there is no need to defend anything. Keep in mind; those who violate common courtesy will trip themselves up without you ever responding.
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#4 Swearing and Misspelling.“Its not because people couldnt reset there passwords that they dont visit your board its because it is crap. Dont email me again, and remove me from your system file thank you.”
Do you suppose the “thank you” at the end of the statement is meant to excuse the sender from their preceding rude comments? Note the incorrect usage of the word “there,” and the misspelling of the word “couldn’t,” “dont,” and “Dont” and the improper sentence structure. Poor grammar and anger usually mix – it makes the user appear ignorant. Again, the allegations need NO response. The UNDERLYING problem here is resetting the passwords – correct this as a courtesy to the rest of your users.
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The moderator’s flaming response before thinking to Communicate with CLASS:
“I’m afraid I won’t do that, mainly due to your rudeness. What gives you the idea that you can speak for all 540 members regarding whether or not they have been unable to reset their passwords, or that they think the site is crap?”
While the moderator may have a point, they are continuing the argument, and encouraging a nastier reply. Fix the passwords, and set up a posting policy like:  “The use of flaming terminology will be grounds for removal from the site.”
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CLASS key s that might improve your responses when you are inflamed by email:
Back away from your keyboard when:
The message is emotionally charged
What is being communicated is complicated
A conversation is more efficient
Privacy is an issue
You are thinking in profanity
You want to type in ALL CAPS
You think excessive exclamation points or question marks will get your point across better
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Because people cannot read your body language, voice tone or emotions when sending email, how you craft your response is very important. Every keystroke talks about you, it reveals your character, your professionalism; it personally brands you. Keep in mind the fact that one careless response could easily be forwarded to people you never intended.
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Even a few incidents of conflict escalation for most people can create enormous problems. As the number of workplace relationships managed by email increases, the volume of flaming email escalation can grow exponentially. If you are experiencing these problems in your workplace or between yourself and another, contact usfor assistance in getting this under control.
]]>http://www.operationentrepreneur.com/blog/2009/11/19/small-business-consulting-101-responding-to-flaming-emails/feed/0Overcoming Fear-the Key to Entrepreneur Development!
http://www.operationentrepreneur.com/blog/2009/11/15/overcoming-fear-the-key-to-entrepreneur-development/
http://www.operationentrepreneur.com/blog/2009/11/15/overcoming-fear-the-key-to-entrepreneur-development/#commentsMon, 16 Nov 2009 04:49:32 +0000adminhttp://www.operationentrepreneur.com/blog/?p=355Will Corrente– Fear is nothing more than a lack of faith in yourself to overcome the obstacle, circumstance, or challenge in your path. It is that flicker of doubt in your mind that grows into a flame, that you do not have the ability to “do it”. Whatever, “IT” is. In 2002, I faced a couple of my “IT’s”; the fear of the unknown and the fear of going it alone in a new and unfamiliar place.
In 2001, I found myself working for a company in New York City. Although I considered myself a serial entrepreneur, I somehow drifted off track to the “safety” of a job and convinced myself I was on the right path. The events of 9/11 changed all that and in the months following, I was reinvigorated with thoughts of possibilities. I had seen first-hand the frailty of life and decided that when confronted with an “IT” circumstance I would make fear my ally and not my adversary.Â
All Entrepreneurs = those who consider themselves movement makers, change
agents, people helpers or problem solvers. If you aren’t described above, stay home.
What You’ll Get:
The greatest opportunity to move your business forward, faster than ever before.
By uniting all of New York State’s most important entrepreneurial groups, you’ll
reach and learn from New York’s best and brightest entrepreneurs who are relentless,
driven and dedicated to changing their business, their economy and the world.
Now is the time to come together.
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]]>http://www.operationentrepreneur.com/blog/2009/11/14/new-york-entrepreneur-week/feed/0Conscious Entrepreneurship
http://www.operationentrepreneur.com/blog/2009/11/13/conscious-entrepreneurship/
http://www.operationentrepreneur.com/blog/2009/11/13/conscious-entrepreneurship/#commentsSat, 14 Nov 2009 01:19:52 +0000adminhttp://www.operationentrepreneur.com/blog/?p=353It seems everyday, there is a new prefix being added to the term entrepreneur- so far over the past few months i have heard of the following: spiritual entrepreneur, conscious entrepreneur, intra preneur
Here are my definitions for each which may or may not differ from the most widely accepted definitions
spiritual entrepreneur- an individual whose spiritual guidance has lead them to start a business
conscious entrepreneur- an individual who is starting a business because of a deep conviction, belief, or set of values that they wiish to be the guiding principle or objective for the success of their business
intrapreneur- an individual working for a company who wishes to apply entrepreneurial thinking, passion and execution to the products or services offered by the company in which they are employed
I am sure there will be even more in the coming years!
]]>http://www.operationentrepreneur.com/blog/2009/11/13/conscious-entrepreneurship/feed/0POWER Squared is the Process for Business Owners
http://www.operationentrepreneur.com/blog/2009/11/11/power-squared-is-the-process-for-business-owners/
http://www.operationentrepreneur.com/blog/2009/11/11/power-squared-is-the-process-for-business-owners/#commentsThu, 12 Nov 2009 01:04:20 +0000adminhttp://www.operationentrepreneur.com/blog/?p=348I recently attended a conference at which the speaker had shared an interesting statistic, 87% of business success is acheived by following a process. After hearing that statement, a light bulb went off in my head! That is exactly what I have been trying to convey to my small busineness consulting clients and my website visitors when explaining the merits of my POWER Squared System.
Power Squared gives business owners the template, actions and the system to follow to create the processes and procedures to grow their businesses. It is a simple solution, create a process for your business, stick to it and enjoy an 87% success rate!