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Archive for the entrepreneur development

One of the first lessons any business owner / entrepreneur learns is that you can never put a price on having great service partners. I’d like to share a story with you of an actual experience I have had with one my long time vendors. I have been doing business with Jim and his air conditioning firm for over 5 years. His prices are always competitive and his service is always excellent.
About a month ago, I had a problem with my AC system at my house. It was 8pm when I had arrived home and realized my AC was not working. I tried to turn it on and heard a loud bang and immediately saw smoke. I called Jim. When he answered the phone he said β€œMr. Corrente, How Can I Make Your Day Better?” What a shock? Here I was calling him at 8pm, expecting to get his voice mail and have to wait until morning for assistance. We discussed the problem; he came right over, diagnosed the problem and scheduled me for service the next morning.

That is service! That is customer care! That is customer focus! For all of my readers out there who want a sure fire way to attract, retain and reward your customers, next time they call, follow Jim’s example and ask them β€œHow Can I Make Your Day Better?”

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1) Be Humble and Ask, Don’t Tell- Even the most successful entrepreneur does not know everything about everything, keep an open mind when presented with new ideas and listen before you speak. People like to be asked not told, ask for an opinion, ask for permission, ask how to get it done, and ask for the order. Make the other person feel like they are working with you.

2) Do Your Research- Know your market, know your local laws and ordinances, know your competitors, know your suppliers. Learn why others have failed in that location, learn why others have succeeded. Just like on the battlefield, there is nothing more valuable than good, factual and reliable information.

3) Plan Slowly- Successful entrepreneurs plan out everything up front with care, diligence, and insight. Plan your pricing, plan your service delivery, plan your execution, plan your management, plan your accounting.

4) Execute Swiftly- The best laid plans are worthless if not executed in a timely manner. How many times have you had a great idea, started your research and put it on the shelf only to find someone else brought the same idea to the market and is making a killing?

5) Review & Revise If Needed- Review is a critical part of all business success, what works effectively today, may not be effective and efficient tomorrow. There is always room for improvement, efficiency and better service standards.

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Whether your goal is small business success or big business success, an economic downturn may be the perfect time to start your business.

Several well known and very successfull companies started in a recession and went on to become household names. A common thread in all of these ventures is the entrepreneur’s dream, hardwork, successful thinking, planning and good old fashioned small business management techniques.

Let’s take a look at some recessionary periods and successful companies started during those times:

Recession July 1953 to May 1954
Burger King – year started 1954 Food Service/ Fast Foods

Recession Aug 1957 to April 1958
Trader Joe’s – year started 1958 Grocery

Recession of November 1973 to March 1975
Microsoft – year started 1975 Computers/ Technology

Recession of January 1980 to July 1980
CNN – year started 1980 Media

Recession July 1981 to November 1982
MTV – year started 1981 Media
Fedex- year started 1973 Shipping/Mail Services

Recession March 2001 to November 2001
Wikipedia Web Information/Media

Some areas to consider for new businesses in a recession are fast food, energy, education, environment, healthcare.

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I recently became acquainted with a retiree who in his day, was a very successful business owner. Over the course of the weekend, he and I discussed some of my consulting clients and their challenges and opportunities. It was truly a pleasure to speak to this man and I look forward to learning more from him in the future.

As I was leaving his home, he gave me a book to read written by a man named Leon Danco, the title of the book is “Inside the Family Business”.

I’d like to share an excerpt with you:

” Who is this guy, this”enterepreneur”? Why and how did he get himself into this mess he is in?

He asks himself the same question night after night as he stares at the ceiling telling himself over and over that he’s really a hairy-chested rugged individualist, striking off on his own path, hacking out a trail never before traveled. He’s a hero, the bearer of the American Dream.

And from the other side of the bed, his wife looks at him and knows that he is scared half to death”

If that does not sum up the struggles and journey of an entrepreneur, I don’t know what does. we are all in it together trying to build and create our dream enterprise to provide us a living and sense of accomplishment. It is a wonderful and scary journey

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